Dali Universe launches multilingual audioguides

FOR IMMEDIATE RELEASE: THURSDAY 29TH JULY 2004

Dalí Universe on London’s South Bank introduces multilingual audio guides reaching our key foreign visitors.

The new multilingual Dalí Universe audio guides have been launched in English, French, German, Italian, Spanish, Russian and Japanese, reaching out to the key European markets (London Overseas Visitor survey spring 2004, Visit London). Visitors can create their own interactive tour in their own language exploring Dalí symbolism, theory and philosophy.

Dalí Universe introduces multilingual audio guides to improve accessibility to domestic and non-English visitors, embracing the multicultural diversity that London and Dalí attracts.

Andrea Pedroni, Managing Director of County Hall Gallery said,

“Dalí’s popularity transcends age and nationality. The new multilingual audio guides have a dimension that transports the listener into Dalí’s surreal world through his own words.”

Dalí Universe exhibition has the world’s largest collection of Dalí sculptures and covers 50 years of surrealism including graphics, illustrations, watercolours, furniture and crystal.

-End -

For more information on the Dalí Universe, please contact Nnenna Oleforo on 020 7450 7619 or email nnenna@countyhallgallery.com.